Yeasha Sobhan
Vice Chairman of Safwan Bashundhara Global (SBG)
Yeasha Sobhan is the vice chairman of Safwan Bashundhara Global (SBG) and Bashundhara Paper Mills Ltd., which has become one of the fastest-growing sectors within the Group’s operations. She has led efforts to widen the division’s product range to include a variety of paper, tissue, and hygiene items. As a senior executive in Bangladesh’s largest conglomerate, she has earned recognition as a respected female industrial leader who has guided steady growth.
A dedication to diversity and inclusion shapes her leadership. She has been a steady influence throughout the organization, consistently demonstrating resilience and empathy in her decision-making, which has a significant impact on the company’s future. Through clear communication and strong emotional understanding, she has managed challenges and built a reputation as a leader committed to positive change.
While managing the Group’s sustainable paper business, she has directed marketing and operations across several strategic business units. Her guidance has helped expand the customer base and increase the Group’s revenue.
In 2018, she received the Bangladesh Women Leadership Excellence Award, which celebrates women leaders with a clear vision and strategic focus. She was honored for her contributions to marketing and management, which are essential to growth in consumer industries.
An Accomplished Female Executive
Yeasha has shown the qualities necessary to succeed as a senior executive. She has faced the challenges many women in leadership experience while continuing to deliver strong results. Her ambition has driven her progress, and her focus on achieving measurable goals has contributed to her record of success. She has become known as a leader who consistently meets and exceeds expectations. Her achievements encourage other women to pursue leadership in business.
She has also contributed to Bangladesh’s economy by helping raise the gross domestic product and keeping financial resources circulating within the country. Her leadership has supported economic development and created opportunities for further growth.
A Visionary Business Leader
Yeasha Sobhan has led efforts to ensure the company meets production goals and uses resources efficiently. She has worked to align strategic objectives with daily operations, helping create steady progress throughout the organization.
In addition to her role at Safwan Bashundra Global, she has contributed to the success of Toggi Real Estate and Construction Limited and The Food Hall. At Toggi, she has overseen development projects that include residential, commercial, and mixed-use properties. Under her leadership, Toggi has built a strong presence in Bangladesh’s real estate market by delivering high-quality, sustainable spaces.
Her work with The Food Hall has contributed to the growth of a premium restaurant chain renowned for its gourmet dishes and thoughtful dining experiences. Her planning and attention to detail have strengthened the Group’s reputation in hospitality, real estate, and manufacturing.
A Voice for Eco-Friendly Manufacturing
As the head of Bashundhara Paper Mills Limited, she has guided the company in its commitment to responsible production. Under her management, the organization installed modern Effluent Treatment Plants to clean wastewater before its safe release into the environment. The company has earned ISO 9001:2015 and FSC-CoC certifications, distinguishing itself in Bangladesh’s paper industry.
She has led improvements that strike a balance between strong output and environmental care. Her leadership has helped the company become a reliable supplier for the Bangladesh government, meeting large-scale paper demands while maintaining high standards of sustainability.
Innovative Marketing Expert
Yeasha has contributed directly to building awareness of the Group’s paper and hygiene products. She has been involved in planning, budgeting, and evaluating marketing campaigns, encompassing social media and public relations efforts. Her work has helped develop well-known brands like Bashundhara Baby Diaper, Bashundhara Tissue and Paper, and Monalisa Sanitary Napkins.
The company also produces exercise books to help students and adults learn mathematics, Bangla, and English. Under her guidance, these products have reached a broad audience and supported education across Bangladesh.
In 2018, she was among twelve women out of sixty-four nominees to receive the Bangladesh Women Leadership Excellence Award during a ceremony in the capital. This recognition honored her leadership and dedication to community engagement.
Leadership and Philanthropic Initiatives
Under the leadership of Yeasha Sobhan, the Bashundhara Special Children Foundation has grown steadily. The foundation provides support for children with special needs and works to raise public awareness about autism spectrum disorder. As an advocate for inclusion and social responsibility, she has led projects such as the Bashundhara Tissue Autism Awareness Campaign, which promotes acceptance and understanding within society.
She has focused on creating programs that offer care, education, and therapy, enabling children with unique challenges to reach their full potential. Her commitment has encouraged a more supportive environment for families and caregivers.
Yeasha remains a clear example of leadership that balances business growth with social responsibility.
Read more:
Industrial Sustainability and Inclusive Governance: Yeasha Sobhan’s Approach to Modern Leadership
Yeasha Sobhan: Executive Decision-Making Amid Data Overloads
Yeasha Sobhan: The Power of Listening at the Top Through Empathy and Precision
Yeasha Sobhan Discusses the ROI of Executive Time: Maximizing Influence, Not Just Output
Yeasha Sobhan: Executive Dashboards That Actually Drive Strategic Decisions