Yeasha Sobhan
Director of Bashundhara Group and Bashundhara Paper Mills Ltd.
Yeasha Sobhan is a Director at Bashundhara Group and Bashundhara Paper Mills Ltd., where she has been instrumental in expanding the company's offerings in paper, tissue, and hygiene products. As part of the executive team at Bashundhara Group, the largest conglomerate in Bangladesh, she has established herself as a leading figure in the industry, overseeing one of the fastest-growing segments within the group's extensive portfolio.
Her leadership is characterized by a strong commitment to diversity and inclusion, which shapes her approach to management and decision-making. She stands out for her resilience and empathetic leadership style, which make her a respected and influential figure within the organization. With exceptional communication skills and emotional intelligence, she effectively addresses challenges and drives significant industry changes.
Throughout her career, Yeasha has led the group’s initiatives towards sustainable, eco-friendly paper solutions, significantly enhancing various strategic business units' marketing and operational strategies. This has led to an expanded customer base and increased revenues, underlining her effectiveness in steering the group's business operations.
In 2018, Yeasha received the Bangladesh Women Leadership Excellence Award, recognizing her visionary leadership and strategic thinking, particularly her expertise in marketing and management, which are pivotal in a consumer-centric industry.
An Accomplished Female Executive
Yeasha Sobhan demonstrates the quintessential traits of an exceptional leader, successfully navigating the challenges typically faced by women in executive positions. Her ambition and results-oriented approach have played a critical role in her numerous achievements, establishing her as a role model for future female leaders.
Under her stewardship, the Bashundhara toiletries brand has made significant inroads into various consumer goods markets, effectively competing with international brands by ensuring top-quality products at competitive prices. Her leadership has also facilitated the expansion of the group's paper and tissue export operations across 25 countries, thereby boosting the national economy.
A Visionary Business Leader
Yeasha Sobhan has effectively addressed the growing demand for personal hygiene and paper products domestically and internationally. As a director, she oversees the operations of three major divisions: Bashundhara Tissue, Bashundhara Hygiene Products, and Bashundhara Paper. Each is renowned for producing high-quality products that have become household staples in Bangladesh. Her leadership ensures the company meets its production, resource, and sales targets while continuously improving operational efficiencies.
Additionally, she plays a critical role in the success of Toggi Real Estate and Construction Limited and The Food Hall. At Toggi, she leads the development of residential, commercial, and mixed-use properties, promoting innovation and sustainability. This has established Toggi as a prominent player in Bangladesh’s real estate market. Meanwhile, The Food Hall, under her guidance, has revolutionized the dining experience in Bangladesh, offering a variety of gourmet dishes and exceptional service, further enhancing the group’s standing in the restaurant, real estate, and paper industries.
A Voice for Eco-Friendly Manufacturing
Under her direction, Bashundhara Paper Mills Limited has embraced modern Effluent Treatment Plants (ETPs), ensuring the ecological treatment and safe discharge of industrial wastewater. Her commitment to eco-friendly practices has earned the company the prestigious ISO 9001:2015 and FSC-CoC certifications, enhancing its reputation as a reliable supplier for the government’s extensive paper needs.
Innovative Marketing Expert
Yeasha Sobhan has skillfully enhanced the visibility of Bashundhara’s paper products through strategic marketing initiatives, including social media and public relations efforts. Her effective leadership in planning, budgeting, and analyzing marketing strategies has propelled the group's brands, such as Bashundhara Baby Diaper, Bashundhara Tissue and Paper, and Monalisa Sanitary Napkins, to the forefront of the market. The educational Exercise Books series has also thrived under her marketing leadership.
Her leadership was prominently recognized at the 'Bangladesh Women Leadership Excellence Award 2018' in Dhaka, where she was honored among other leaders for her significant contributions to the industry and community. As Director of Bashundhara Paper Mill Ltd., she has been pivotal in expanding the conglomerate’s workforce to over 50,000 direct employees and indirectly supporting approximately 2 million people through the group’s extensive business networks.
Yeasha Sobhan's Leadership in Bashundhara Group's Philanthropic Initiatives
Yeasha Sobhan leads the Bashundhara Special Children Foundation, advocating for children with special needs and promoting autism awareness. Her commitment to inclusivity and social responsibility spearheads initiatives such as the Bashundhara Tissue Autism Awareness Campaign to enhance societal support and acceptance for individuals with autism. Through this foundation, she emphasizes the importance of providing comprehensive support to empower children with unique challenges, showcasing Bashundhara Group’s dedication to building a more compassionate and inclusive society under her leadership.